Why McCain just can't tell the truth.

About a week after John McCain's campaign unveiled a vice-presidential nominee who incessantly boasted about her decision to turn down federal funding for a notoriously pointless bridge ("I told Congress 'thanks, but no thanks' on that Bridge to Nowhere"), the press corps began to notice that Sarah Palin had, in fact, vigorously championed the project until it was no longer tenable. Political fibs, even brazen ones such as this, are hardly unprecedented. What happened next, though, was somewhat unusual. Despite having its claim exposed in nearly every media outlet, the McCain campaign continued to assert it anyway, day after day, dozens of times in all. It was as if Bill Clinton had persisted in his claim that he did not have sexual relations with that woman even after the appearance of the semen-stained dress.


But what happened after that was even more unusual, and possibly without precedent: McCain's supporters simply suggested that the truth or falsity of their statements didn't matter. McCain spokesman Brian Rogers said this to Politico about the increased media scrutiny of the campaign's factual claims: "We're running a campaign to win. And we're not too concerned about what the media filter tries to say about it." Republican strategist John Feehery made the point even more bluntly, telling The Washington Post: "The more The New York Times and The Washington Post go after Sarah Palin, the better off she is, because there's a bigger truth out there, and the bigger truths are: She's new, she's popular in Alaska, and she is an insurgent." Then, he added, "As long as those are out there, these little facts don't really matter."

Here we have the distilled essence of the McCain campaign's ethos: Perception is reality. Facts don't matter. McCain has presented himself as the grizzled champion of timeworn values. But the defining trait of his candidacy turns out to be a postmodern disdain for truth. How could McCain--a man widely regarded, not so long ago, as one of the country's most honor-bound politicians, and therefore an unusually honest one--have descended to this ignominious low? Part of the answer is that McCain is simply doing what works--and there is good reason to believe that his campaign's strategy of persistent dishonesty will pay dividends come November 4. But part of the explanation for all this recent dishonesty may lie, oddly enough, in McCain's legendary sense of honor.